If you colour your hair, you will have worked out that dyeing it isn’t terribly good for its condition. If you’ve been colouring it for decades – well, hello straw-head, only averted by shedloads of treatments and products and careful styling.
I got a press release from John Frieda last week hailing the arrival of a magnificent, revolutionary treatment for coloured hair – something that promised to get even gnarled, abused middle-aged hair back to its naked, original state, all shiny and elastic and healthy, in one go. The idea is that the product, Olaplex, reconnects broken bonds, which break when you colour hair. The release quoted Nicola Clarke, JF’s creative colour director, who said: “Olaplex gives any colorist the power to do things we never thought possible – colouring more often and allowing us to go lighter and brighter without the fear of any damage. Not only does it prevent breakage, but feels stronger, silky and fuller just after one treatment. This is the holy grail for hair colour’’.
I was sceptical to say the least. I had both eyebrows raised Botox-high. Well – I’ve just had the treatment and it is MIRACULOUS. It’s like having new hair (read that link). It’s swishy, shiny, and looks in amazing nick, even though my root situation is such that I have my hair coloured once a month. It’s like having my teenage hair back. It’s a two-step treatment that takes ten minutes and it lasts until you bugger about with the structure of the hair again, i.e. until the next time you have it coloured – at which point you can have Olapex again.
Seriously – I’m not given to hyperbole when it comes to this kind of thing, but really: massive, massive game-changer. A-fricking-mazing on anything from blonde to black to grey (aside from anything else, it will take that pubey wiriness out of silver hair). Currently available at John Frieda salons (for the introductory price of £50) and at Hari’s in Chelsea. Expect it to be much more widely available before too long – at the moment I think it’s a question of demand outstripping supply.